This course is designed to introduce communication and engagement professionals to the fundamentals of Generative AI. The course offering practical tools and insights to add AI into your strategies responsibly and creatively.
Ideal for communication and stakeholder engagement professionals keen to explore and apply Generative AI in their work.
No previous AI or GPT knowledge needed.
Main topics:
- The glossary - Unravel the complexities of AI, understanding its types and terminologies.
- The manual - Strategies for leveraging generative AI in crafting targeted communication and engaging content.
- The rule book - Navigate the ethical landscape of AI use, focusing on bias mitigation and data privacy.
- The blank notebook - Hands-on exploration of AI's potential to revolutionize communication and engagement practices.
Participants will learn to:
- Understand the fundamentals of Generative Artificial Intelligence in a communications and engagement context
- Prepare for the impact of Generative AI on Communications and Engagement profession
- Privacy and data security for you, your clients when using Generative AI
- Identify opportunities for adding value to communications and engagement activities
- Generate outputs to save time, improve production quality and allow higher order thinking and engagement interactions.
By the end of this session, you'll be prepared to apply Generative AI tools thoughtfully and creatively in your communication and engagement efforts, paving the way for future-focused strategies.