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The National AI Centre (NAIC) is monitoring how small and medium enterprises (SME) use and view AI to understand what support they need.  

NAIC is working with market research firm Fifth Quadrant to track adoption and perception of AI among SMEs across Australia. It’s part of NAIC’s mission to promote AI adoption and capability in SMEs, grow Australia’s AI industry and improve responsible AI practices. 

This article summarises the key findings for July to September 2024. 

AI adoption trends

A pie chart outlining AI Adoption trends in industry, with 35% adoption AI, 42% not planning to adopt AI and 23% not aware of how to use AI.

There is a significant divide in AI readiness among Australian small and medium businesses. 35% of SMEs are adopting AI. However, 23% are not aware of how to use the technology and 42% are not planning to adopt AI in their business. 

AI adoption rates over this quarter increased, peaking in September: 

  • July: Steady increase, with more businesses intending to use AI in the next 12 months. 
  • August: Slight decrease, but the overall trend remained positive with growing interest in AI applications. 
  • September: Significant increase, with more businesses using AI in a limited part of their operations or intending to in the next 12 months.  

Industry adoption

A bar chart showing AI Adoption trends by industry. Manufacturing, health and education lead all other industries with 45% adoption in this survey, with the lowest adoption in agriculture at 6% then construction at 24%.

AI adoption varies significantly across industries. The health, education and manufacturing sectors saw the highest uptake at 45%. By contrast, only 6% of businesses in agriculture used AI based solutions. 

This highlights the need for tailored, sector-specific strategies to boost AI literacy and adoption, especially in less tech-savvy industries. 

AI applications 

Businesses already adopting AI favoured: 

  • data entry 
  • document processing 
  • fraud detection 
  • generative AI assistants 
  • marketing automation. 

Businesses looking to introduce AI in their business favoured: 

  • fraud detection 
  • data processing. 

Industry sectors adopted some AI applications at higher rates: 

  • Health, education, retail trade and services adopted generative AI assistants and marketing automation. 
  • Manufacturing adopted sales forecasting and predictive analytics to align production with demand. 
  • Most sectors adopted fraud detection. 

Opportunities and challenges 

SMEs using AI in their work recognise its competitive edge and potential. However, they face barriers to adoption including: 

  • skills gaps 
  • funding issues 
  • AI’s rapid evolution. 

While businesses feel confident about managing regulatory compliance, there is room for improvement in cybersecurity readiness and responsible AI implementation. 

About the research 

Fifth Quadrant carries out research through surveys, with at least 400 completed surveys each month. Respondents are business owners or financial decision-makers from Australian SMEs with up to 500 employees. 

Accredited research panels ensure a consistent sample representing the national population across states and territories. The data is weighted by industry, state and number of employees to reflect the national distribution of businesses. 

Conclusion 

The data highlights the growing interest and adoption of AI among Australian SMEs. 

While there is significant progress, challenges remain including skills gaps, funding issues and the rapid evolution of AI. Tailored strategies and targeted support are essential to bridge the AI readiness gap and support widespread adoption across all industries.