David is a highly experienced business professional passionate about helping Australian start-ups and SMEs grow. He seeks to optimise client success through a design centred approach to business strategy, user and customer centricity, brand, and innovation. 

For over 40 years David has worked with hundreds of businesses, from corporates like HP, Telstra and NEC to his now preferred area of small and medium businesses. He has successfully helped build businesses and has been active with start-ups, including several of his own. 

He has spoken widely in Australia and overseas on many topics, including: 

• strategy
• design thinking
• brand
• business foundations
• digital emergence.

David has also published papers, contributed to books and lectured at masters level for 20 years in areas like emarketing strategy and brand strategy.